OnlyLaw

The Challenge

Expert Law Company, a leading immigration law firm, faced challenges in generating a steady stream of high-quality leads. Their existing marketing efforts attracted inquiries, but many were unqualified, leading to wasted resources and lower conversion rates. They needed a refined strategy to reach individuals actively seeking expert immigration legal services.

Our Strategy

To overcome these challenges, we developed a targeted digital marketing approach aimed at attracting and converting the right audience. Our strategy included:

Targeted Facebook & Google Ads

We launched highly optimized advertising campaigns targeting individuals searching for UK immigration legal services, ensuring our ads reached people with immediate needs.

Landing Page Optimization

Our team designed and optimized landing pages with compelling copy, trust signals, and clear calls-to-action to drive higher engagement and conversion rates.

Advanced Audience Targeting

Using data-driven insights, we refined audience targeting to focus on high-intent individuals seeking visas, residency, and citizenship legal assistance.

The Results

By implementing these strategic changes, Expert Law Company experienced a significant improvement in lead quality and overall business performance:

120% Increase in Qualified Leads

More inquiries from individuals actively seeking immigration legal services.

50% More Consultation Bookings

A direct rise in scheduled consultations, leading to higher case acquisition rates.

30% Reduction in Lead Acquisition Costs

Optimized ad spend led to lower costs while maintaining high-quality leads.

With a refined marketing strategy in place, Expert Law Company now consistently attracts and converts high-value clients, positioning itself as a trusted authority in immigration law.