OnlyLaw

The Challenge

Minster Law, a personal injury law firm, struggled with inconsistent lead quality and a high volume of unqualified inquiries. They needed a refined marketing approach to attract individuals genuinely seeking legal assistance for personal injury claims.

Our Strategy

To address this challenge, we implemented a data-driven marketing strategy focused on reaching and converting the right audience. Our approach included:

Targeted Facebook & Google Ads

We launched precision-targeted campaigns to connect with individuals actively searching for personal injury legal support in the UK.

Landing Page Optimization

Our team crafted compelling landing pages with persuasive content and strong calls-to-action, ensuring maximum lead conversions.

Advanced Audience Targeting

Using detailed audience insights, we refined targeting to reach high-intent prospects, reducing wasted ad spend and increasing engagement.

The Results

With these strategic changes, Minster Law experienced a remarkable boost in lead generation and conversion rates:

110% Increase in Qualified Leads

More inquiries from individuals with legitimate personal injury claims.

45% More Consultation Bookings

A significant rise in booked legal consultations, leading to higher client acquisition.

35% Reduction in Lead Acquisition Costs

Optimized ad spend led to cost-effective, high-quality lead generation.

With this refined marketing strategy, Minster Law now consistently attracts and converts high-value personal injury clients, solidifying its reputation as a trusted legal expert.