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The Challenge

Pattison Brewer, a leading clinical negligence law firm, faced difficulties in generating a consistent flow of high-quality leads. Many inquiries were unqualified, leading to inefficiencies and lower case conversions. They needed a precise marketing strategy to attract individuals in need of expert legal support for clinical negligence claims.

Our Strategy

To overcome these challenges, we designed a data-driven marketing campaign focused on capturing and converting the right audience. Our approach included:

Targeted Facebook & Google Ads

We launched highly optimized ad campaigns targeting individuals actively searching for clinical negligence legal assistance in the UK.

Landing Page Optimization

Our team developed persuasive landing pages with compelling content and clear calls-to-action to maximize lead conversions.

Advanced Audience Targeting

Using data insights, we refined audience segmentation to ensure ads reached high-intent prospects, reducing wasted ad spend and increasing engagement.

The Results

With these strategic changes, Pattison Brewer achieved a significant improvement in lead quality and conversion rates:

115% Increase in Qualified Leads

More inquiries from individuals with legitimate clinical negligence claims.

50% More Consultation Bookings

A direct rise in scheduled consultations, leading to higher case acquisitions.

30% Reduction in Lead Acquisition Costs

Optimized ad spend led to cost-effective, high-quality lead generation.

With this refined strategy, Pattison Brewer now consistently attracts and converts high-value clinical negligence clients, strengthening its position as a trusted legal advocate.